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The ROI of Search Engine Marketing

July 31st, 2008 by William Foote

Any small business that could benefit from more traffic to their website should have search engine marketing in some form or another within their budget. Why you may ask? The simple reason is because it works.

I have been singing the praises of search engine marketing (SEM) as a low investment high return activity for years now. Without a doubt the cost of generating traffic from search engine marketing is much lower than traditional media. If you don’t believe me, consider the following numbers for a moment.

According to U.S. Bancorp Piper Jaffray, search engine marketing has the lowest cost-per-lead and the highest return on investment. That is, U.S. Bancorp Piper Jaffray estimates that the cost per lead is $0.29 for search, $0.50 for e-mail, $1.18 for the yellow pages, $2.00 for banner ads, and $9.94 for direct mail.

Case closed.

Posted in Search Engine Optimization

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