http://blog.vmg-interactive.com Learn The Secrets of Internet Marketing Pros Thu, 19 Jun 2008 22:01:46 +0000 http://backend.userland.com/rss092 en I read a book a few years authored by Chris Anderson entitled "The Long Tail". The term “long tail”, which was coined by its author, is used to describe the economic concept of targeting less-competitive niche markets rather than hugely competitive broad markets. Even though there is ... http://blog.vmg-interactive.com/2008/06/12/search-engine-optimization-finding-your-long-tail/ The initial challenge in making your website successful is getting traffic to it. And since most of you are regular readers of this newsletter, I will naturally assume you have been implementing many of the cutting edge internet marketing techniques (hint, hint) we have discussed and can also then assume ... http://blog.vmg-interactive.com/2008/06/02/website-stickiness-7-immutable-laws-to-govern-your-website-by/ I receive at least 2-3 emails per week from potential clients asking me why their search engine rankings are not within the first or second page of Google and/or Yahoo. They will say, we have done A, B, and C by the book for our site, but are ... http://blog.vmg-interactive.com/2008/04/29/incoming-links-the-missing-ingredient/ Nothing gets me as hot, or is as common in the web development industry as companies giving clients erroneous advice. Programmers love to build neat stuff and designer love to design pretty stuff. The problem is that “neat” and “pretty” often times are in direct conflict with “profitable”. To be ... http://blog.vmg-interactive.com/2008/04/10/web-design-follies-in-flash/ If you have been around me for long, you well know by now my fondness for email marketing. It is far and away the most efficient marketing medium on the planet. Actually, let me re-phrase that … it is far and away the most effective ... http://blog.vmg-interactive.com/2008/03/26/7-must-ask-questions-for-successful-email-marketing/ The most common fallacy I see amongst first time website owners is the notion of “if we build it, they will come”. The truth of the matter is that building a website is merely the first step. I liken it to putting up a billboard in ... http://blog.vmg-interactive.com/2008/02/08/beginners-guide-to-website-metrics/ Search Engine Optimization (SEO) is a very complex topic and a “War and Peace” length document could be written on exactly how one can go about achieving the highest results. That said, the following five steps in this order are the cornerstones of any good SEO strategy. Research the keywords ... http://blog.vmg-interactive.com/2008/01/23/search-engine-optimization-seo-101/ The wondrous web ... a common space where users can share information to work, to play, to learn, to socialize, to be entertained, etc, etc ... Our job as a web development company is to make this once unimaginable concept a reality. That is, help connect people ... http://blog.vmg-interactive.com/2008/01/10/the-future-of-the-web-depends-on-standards/ I hear a lot of talk about the demise of email marketing. True, it's overall effectiveness has declined in recent years. That said, opt-in email marketing remains the most effective advertising method I've ever used. Here are some thoughts and stats to consider ... A recent Direct Marketing Association ... http://blog.vmg-interactive.com/2007/07/11/the-death-of-email-marketing/